While it is highly unlikely that you will find a new 2012 Ford Explorer hidden in the bottom of your cereal box, you will find a coupon that will help America's children get a better education on the top of the box.

"Ford Drives Box Tops" is a 60 day sweepstakes that will help schools earn Box Tops For Education points every time a student's parent or guardian test drives any new Ford vehicle at dealerships like Laird Noller Automotive located at 935 West 23rd Street in Lawrence, Kansas.

The promotional event raises money for schools when you record the Box Top number from your child's favorite cereal. The American automaker's goal is to hit $1,000,000 in box top points, which will then go to various schools throughout the United States.

"This is just another example of us going local and grassroots," says Ford Group VP Jim Farley. "It's a modern program in that it is so local and so authentic."¹

Rather than giving sweepstakes winners the Box Top clipping off of a cereal box, the American automaker will give sweepstakes winners eBoxTops, which will have a number for winners to enter online. Upon entering the eBoxTops information online winners will be able to automatically credit a school of their choice.

To earn points contestants can do one of three things:

Request a brochure online.

Watch product videos on the Ford or Box Top website.

Test drive / purchase a new Ford during October or November.

It's quite evident that Ford is vested in America's future. Come down to Laird Noller Automotive at 935 West 23rd Street in Lawrence, Kansas today and get into a Ford to help your children's education tomorrow.

Source: ¹http://content.usatoday.com/communities/driveon/post/2011/10/ford-and-general-mills-team-for-box-tops-for-education/1