Laird Noller Automotive

With automotive markets emerging in places like China, India, and Russia, automakers like Ford have to ensure they are ahead of the curve and able to identify growth trends around the world. It's important to carve out a niche in areas where citizens are seeing income growth and the need for more reliable transportation. So where might the next great demand for new Ford models be? Well, the American automaker sees huge potential in…

Mazda plans to debut their 2012 Mazda CX-5 early next year at dealerships throughout the United States, including Laird Noller Automotive - 935 West 23rd Street in Lawrence, Kansas. You are probably wondering what's so extraordinary about this forthcoming crossover. Well, the most anticipated new model from the company is the first car to implement ultra-high tensile steel in its design.

So, what exactly does that mean?

Ultra-high tensile steel will actually work with a…